Okay. I definitely like this. The Edoc Laundry line of wearables incorporates an alternate-reality game into each item of clothing and each of the accessories it makes.

The background of the game is that the manager of a fictional band called Poor Richard has died. You can find clues embedded in the designs in the clothes and accessories. You can then go to the website to unlock other elements of the story.

According to the Edoc Laundry site:

“Our gear tells secrets. Woven into everything we make are hidden messages and codes most people can’t see. Edoc clothes break across traditional categories of street, skate/surf, and classic by creating a new category that spans our entire line: Covert. Every piece of gear is a trapdoor into a hidden world … We’ve got nothing to hide.”

I’m definitely interested.

Product site. Via CNET.